I don’t think the chains are fazing out. Here in little ole Dothan, we’ve had them all, from Applebee’s to Outback to Texas Longhorn etc. We’ve had a few drop by the wayside, like O’Charley’s and TGIFridays. For the most part, they’re still here.
The problem is two-fold. Here in the Wiregrass, we have waaayyy too many restaurants for it to be sustainable for everybody. Some are just simply not going to make it from a numbers standpoint. The other is overall service. I don’t care who you are, whether it’s a national chain, or the mom and pop diner down the street. If you don’t make it a good experience from a service and food perspective, you will lose business. Way too much competition, and the prices are too high all around. So, if you don’t keep your game stepped up, and up to date, you’re not going to make it. Doesn’t matter if you’re a chain.
There are some here, like Outback, Logan’s, Cracker Barrell, Olive Garden, Texas Longhorn…if you don’t get there early, just grab a buzzer and enjoy a smoke or six, if that’s your thing. You’re going to be there a while. Others, like O’Charley’s and TGIFridays closed their doors. Never updated. Never had anything special that made you want to come. Too much competition, so they closed.
Bottom line is, with the prices everybody is charging, you have to be on your game and make people want to come back. If that’s not important to you, you won’t stay in business.