Are we sure he's not an Auburn fan? I mean the guy does have an orange and blue car at the end.
His football allegiance doesn't matter.
He's putting his business in jeopardy for a football game that he really has no control over. How much money would he be out if 10 people bought cars during that time frame and Auburn shut out Alabama?
But I'm willing to bet more than 10 cars will be sold in that time frame. I don't really know much about car dealerships, but I'd assume they sell more than that at a big dealership.
If he really wanted to make a splash with a deal, he'd says, "Anyone who purchases a car during this time frame is eligible for a $25k cash prize if Auburn shuts out Alabama."
Although, now that I'm thinking about it, I believe there is insurance businesses can purchase to handle the ramifications of crazy games they play with advertising.