Not media. This is what the league determined as fact during their investigation:
Boo fuckin' hoo.
Get ready for two hand touch in the No Fun League in the near future.
Of those 15 points, the only thing I'll give you as problematic whatsoever is 8/9. Call me naive, but I believe the "cart-off" and "knock-out" shit is analogous to "The money was too much". Yes, there was probably more of a payout for huge hits than small tackles. The "cart-off" and "knock-out" shit, until I see the full context, seems to me to be rhetoric. If they said "rip his head off" would they be charged for attempted murder?
As for the rest of that, it has been said time and time again by at least a handful in every fucking organization in the NFL that that goes on at every single program.
I can tell you for a fact that years before this bountygate shit ever came to light, I was told about this same type of system (where players are made to pay into a pot for mistakes, and gets paid out for positive things) happens in minor league baseball locker rooms for Christ's sake. Not necessarily all on-the-field stuff, but a guy gets fined for stinking up the bathroom, and gets paid out for luring the big-tittied chick to the dugout asking for an autograph. And coaches were involved.