ooooh he really got us with that one.
Some of the comments on the book faxes were just so face-palm worthy, it was ridiculous. Most were along the lines of:
"Don't think this won't be bulletin board material come Arn Bowl time."
Yeah, I can see the Tide coming out of the tunnel now with a raging mad on and chanting, "Starting Time....Starting Time...Starting Time"
Nothing fires a team and fan base up like starting time smack.