okay.
during this time of the year i eat boxes upon boxes of sweetheart candies. in fact, i shit little sayings.
so today, i pick up my first box in nearly a year. before popping one in my mouth, i noticed these are not the same. still, i ate one and it tasted awful. did i purchase a knock off? nope, box says new england confectionery company.
so on further investigation i see this...
Now, for the first time in its 145 year history, the New England Confectionery Company is unveiling a new generation of Sweethearts® that includes all new expressions selected entirely by the American public, along with a re-formulation of the iconic candies made in the USA.
New Sayings & Colors
For the first time in 145 years, Sweethearts® discarded all its previous phrases and asked the American public to tell us how they express their love. The 2010 Sweethearts® are featured in bright and bolder new colors.
New Flavors & Texture
All new flavors for 2010 Sweethearts® include Strawberry, Green Apple, Lemon, Grape, Orange and Blue Raspberry. The new Sweethearts® have been re-formulated to be softer and more fun to eat.
New Line Extensions & Innovation
Sweethearts® new line extensions include Sugar-Free, Dazzled Tarts, En Español and Chocolate. This is the first time the company has put a DAZZLED© finish on TARTS.
To meet the demand for its Conversation Hearts, New England Confectionery Company produces them from late February through mid-January of the following year. The entire production--about 100,000 pounds a day-- sells out in just six weeks.
link...
candy disastersthis parallels the "new" coke disaster in the 80's. well maybe not, but in my world it does.
3 Replies
883 Views