I think this is great timing actually. The players are still kids and they'll be pumped as shit to see Gameday at Auburn for this game, even after this weekend's game. It'll give an extra pump of adrenaline and hopefully gets some fuckers focused. Nobody wants to see their program profiled, sliced and diced, topped with bacon put on bread for the country and still taste like a big ol' shit burger.
I'm not a huge fan of Gameday itself, but I do really like the timing here.