Not to hate too hard on your hustle, but I prefer my doc getting his treatment option updates from professional organizations, publications and continuing education sources...not the company pimping the product.
In a perfect world, yes. But unfortunately these guys are consumed with Medicaid, Medicare and Blue Cross reimbursement issues. Most physicians don't have the time to keep up with innovations in the industry. Also, they are creatures of habit, especially in states such as Alabama and Mississippi.
I met with a phamacist in Mississippi one time to discuss a treatment that I used to sell. He remarks were, "why bother, don't the kids that have this die by the time they are 16? That was based on data that was published around 1987. This meeting was about 5 years ago.