Excellent Cross-Promotion

[AUChizad]

You can't make this stuff up folks. First displaying the NC trophy at Wal-Mart.

Now this.

http://blog.al.com/tide-source/2010/04/reutimanns_crimson_car_will_be.html

TUSCALOOSA -- "Roll Tide" soon will have new meaning. It will suggest rolling on four wheels at nearly 200 mph.

A special paint scheme on NASCAR driver David Reutimann's No. 00 Toyota will be unveiled Saturday at Bryant-Denny Stadium before Alabama's A-Day football game.

David_Reutimann.jpgDavid ReutimannThe crimson car will fea­ture the official BCS Na­tional Championship Game logo. This will be the look of the Aaron's car that Reutimann drives in the April 25 Aaron's 499 at Tal­ladega Superspeedway.

How many dollars is Ala­bama paying for this mar­keting attention?

None, said Jim Carabin, the general manager of Crimson Tide Sports Mar­keting. That's because Aa­ron's is one of Alabama's corporate sponsors.

"Aaron's has a contract with Crimson Tide Sports Marketing," Carabin said.

"The deal was, if we won the national champi­onship, their car would be in our color with the cham­pionship logo on the hood, and they'd have die-cast replicas of the car.

"It was just kind of per­fect timing. It's pretty ex­citing for our fans. Many of our fans are NASCAR fans."

This is one year after Al­abama coach Nick Saban was the grand marshal of the spring Sprint Cup race at Talladega.

"How about that?" Cara­bin said. "You've got Coach Saban there one year, and then you win the national championship and get this. You can't beat that."

Aaron's also is a Univer­sity of Texas sponsor. If the Crimson Tide had lost to the Longhorns on Jan. 7, Reutimann's car would have been painted burnt orange for a race this year at Texas Mo­tor Speed­way.

The crimson car will sit Sat­urday morning in a hauler on the circle drive outside the north entrance to Bryant-Denny Stadium.

At approximately 12:45 p.m., after a noon 7-on-7 flag football game, the car will be pushed into the sta­dium to be displayed be­fore the 2:05 p.m. intra­squad game starts.

[Snaggletiger]

75,000 fans simultaneously achieving orgasm

[Buzz Killington]

"It was just kind of per­fect timing. It's pretty ex­citing for our fans. Many of our fans are NASCAR fans."

No, really?!?!?!?

[Birmingham]

Ugly paint scheme.  I wish they'd have done a better job on it.  With that said, this doesn't come close to the "touring the BCS trophy in walmart" decision.  This is a ridiculously profitable industry.  I actually think this is cool.  I'm closely associated with a certain team in the Nationwide series and would have loved if those guys would have had the contract for this.  

Nascar's in a real pickle right now.  Their vested fanbase (which are rednecks) think that the sport has become to mainstream while the mainstream world thinks Nascar is to redneckish.  They have to pick a side and get out of the middle.  If I were Mike Helton I would suggest the side that had made me a mega-millionaire.

[The Prowler]

Ugly paint scheme.  I wish they'd have done a better job on it.  With that said, this doesn't come close to the "touring the BCS trophy in walmart" decision.  This is a ridiculously profitable industry.  I actually think this is cool.  I'm closely associated with a certain team in the Nationwide series and would have loved if those guys would have had the contract for this.  

Nascar's in a real pickle right now.  Their vested fanbase (which are rednecks) think that the sport has become to mainstream while the mainstream world thinks Nascar is to redneckish.  They have to pick a side and get out of the middle.  If I were Mike Helton I would suggest the side that had made me a mega-millionaire.

IMO, the more drivers that qualify for the races with names that most fans can't pronounce, the more mainstream it will become.  The more mainstream it becomes, the further it gets away from what made it big in the first place.  I lost interest after the Dayton race in Feb. of '01.

[Ogre]

I hope Reutimann meets the same fate as Dale Earnhardt, Sr.

[Snaggletiger]

I hope Reutimann meets the same fate as Dale Earnhardt, Sr.

You are cold my brother...I like it. Nascar is trying to go mainstream.  2 words...Danica Patrick. Bitch is hot...does bikini layouts and can drive with an attitude. 

[JR4AU]

You are cold my brother...I like it. Nascar is trying to go mainstream.  2 words...Danica Patrick. Bitch is hot...does bikini layouts and can drive with an attitude. 

Have to admit, FOX has made a NEKCAR race somewhat interesting.  Danica is pure branding.  And if the NASCAR faithful don't like that, they have nobody to blame but themselves...THEY made Dale Jr., a racer that has never won much of anything, and appears to be going downhill from there, one of the most popular brand name in sports, not just NASCAR.  THEY did that, not the new "mainstream" folks.

[Kaos]

Am I just dreaming this or wasn't there an Auburn NASCAR design several years ago?  I'm pretty sure I saw it somewhere. 

[Aubie16]

Am I just dreaming this or wasn't there an Auburn NASCAR design several years ago?  I'm pretty sure I saw it somewhere. 

It happened awhile back in 2001. Elton Sawyer ran in a Busch Series race in 2001 as a part of some college thing. He ran the Auburn car at Talladega, a UGA car in Atlanta, a UNC car in Charlotte, etc.




There was one more recently that was designed and painted, but I'm not sure who the driver was or if it ever actually raced with that paint scheme.

[Kaos]

In other words... like everything else they're just copying somebody else (usually Auburn) and claiming it's theirs. 

Elephant Walk?   

[djsimp]

Elephant Walk?   

Seriously? 

[The Prowler]

In other words... like everything else they're just copying somebody else (usually Auburn) and claiming it's theirs. 

Elephant Walk?   

AHAHAHA the bammers just wait to see what Auburn does, then a few years later does it, then claims that they're the first to do it....knowing that 90% of the inbred fanbase is too stupid to know the truth.

[Jumbo]

Nascars sucks ass.

[Godfather]

I like that its Aarons cause lord knows most bama fans can't own their furniture they have to git it on da montly.

[djsimp]

In the garage is the "A-Z Title Pawn" car. The speak to the bama nation in love.