Points and yards. Points and yards are just a gimmick to sell tickets and lure recruits. It's really of no use in real football games. Smoke and mirrors. Snake oil. It's Flea wearing a diaper during a concert. Total gimmick.
It's something bammers parrot because they hear the likes of Shane from C'point say it. It's ignorant. But yes, it's designed to make them feel better. I have news for the bammer. ALL offense has some gimmick. NONE of them tell the defense the play they're running. Deception=gimmick. Play action fake and pass? Gimmick! Motion to check coverage or gain leverage? Gimmick! Ever see ANY offense line up in the same formation every time? Formationing to gain an advantage=gimmick. Counter Trey to get the defense flowing one way then cut back=gimmick. Zone running play which has a primary point of aim for the RB, but also allows him to "pick the crease"=gimmick. This is bammer's bread and butter along with play action passing off the same look, which, by the way, running one play that looks like another to begin with...that's a gimmick. Triple option where they leave a DL unblocked then make him wrong no matter what he does? Gimmick!
Sun Tzu - "All warfare is based on deception."
Gimmicky? Yeah all offense is. Unusual? No, Malzahn doesn't run any plays you've never seen many other teams run.
Power Football:
The Power, or Power G is a staple football play...especially out of the I formation. Most all teams run it, or something very similar...as evidenced by the numerous teams shown in that video. It's just good, old fashioned, smash-mouth football.