Why? I really don't find snow to be a big deal...
No kids? Snow is meh. Fun to watch for a minute or two and back to whatever.
Kids? Snow is a significant, earth-shattering event. I drove FOUR hours yesterday so my 9-year old could play in snow in somebody else's yard. Plus she got to see her sister in Auburn, but that was secondary.
She ate it, she rolled in it, she threw it at people, she build shit with it. She laughed pretty much all day.
Was it worth it? Damn straight. I'd do it again tomorrow.