I am not sure what UCLA expects. They are not elite. They've never been elite. They win games, make bowls, put dudes in the NFL, and stay out of the bad press. Maybe they don't make enough money (one of the reasons for going to the B1G, allegedly), but how is it Chip Kelly's fault people in friggin' Los Angeles aren't that into college football?
Teams like UCLA, Ole Miss, Mississippi State, and Arkansas need to take a long look in the mirror and come to terms with their future.
The 12 team playoff? Pffffttttt! That's not going to be open to their ilk. That's going to be a super exclusive club. And they ain't in it.