I'm the outlier here.
I liked Underarmour shirts, hats and pants. For me. I still like Underarmour golf shirts. I've moved on from their too-expensive golf shoes, though.
Their shoes - other than the Hovr - were bad. Like hurting me when I worked out bad. Constant foot problems when I wore exclusively UA out of loyalty to our brand.
Nike, though? I guess it's a benefit for me, but I will NEVER wear Nike. Not under any circumstances. So I won't have to buy any new stuff.
I'll be glad when it's announced so I can grab a few UA basketball shooting hoodies I've had on my radar for cheap.