This is about more than money. It's about relevance. Texas and OK know they are THE brands of the Big 12 but the rest of that conference is Sun Belt level at best in terms of national prominence and getting a shot at the title. No one cares about Cinderella even if they say they do. 'Horns and Sooners realized they were dragging some dead weight around and decided to join the super party. It's probably the last evolution we get (aside from expanding playoffs) before CFB becomes a relic that no longer exists. I look at it like those last Disney Star Wars movies. They suck and the fact that Star Wars is everywhere kinda sucks, but it was bound to happen anyway. All we can do is buy the popcorn and enjoy the last ride, my man.