One of the NBC execs said if any players kneel during the anthem at the Super Bowl, they will make it a point to show it.
You guys know I made it about half way through the season before I started checking it out again. Part of that was because it seemed, to me anyway, that the whole subject had pretty much gone away. They weren't showing the kneelers and it certainly wasn't being discussed. Again, not that I heard or saw anyway. This is just an assumption on my part, but I would imagine the overwhelming majority of players in the NFL wish that whole thing never got started. You can't say it without getting black-balled. (No pun....well, maybe a little pun intended) I think most would rather do without the distraction or have to cover up their true feelings and act like they give a shit.
However, on the Veteran's commercial dealio, if they want to hit where it hurts, use the money raised for air time during the SB and run 10X the ads saying "I won't watch, because I respect the flag and my country." No doubt, you'd get quite the movement of people refusing to watch it.