I like my UnderArmour stuff. But the company is floundering around at the moment. As much as I like their stuff, it's been a while since they put out anything new that really liked.
CNN -- in typical form -- blames the struggles UnderArmour is currently facing on the CEO's decision to be a part of President Trump's business board.
WRONG!
The troubles are in part because UA bet on Steph Curry being their Michael Jordan. Curry's a good player, but he's not marketable like Jordan was. His shoes suck. They also tried a limited marketing thing with Cam, but never really embraced it or him like I thought they would.
The second part of that equation isn't that the CEO joined Trump's initiative, but that he chickenshitted out and issued pandering pussified statements for doing so. Rather than backing the president, he's continued to back Curry who's shown nothing but disdain for Trump and the office.
Look at this from CNN:
After Trump was reluctant to criticize neo-Nazis at a white supremacist rally, he then bashed Curry for not wanting to visit the White House and attacked athletes who protested the national anthem. Under Armour has come to the defense of its star endorsers.
But that hasn't been enough to rejuvenate Under Armour's flagging sales or stock price.
I like my UA stuff, but I'm not inclined to buy from a company that supports that kind of shit.
How can CNN -- and Underarmour -- be so fucking stupid that it can't see that "defending the star endorsers" is exactly what's hurting sales?