Not so. The message has been lost. All anyone cares about is that they are kneeling. Don't care why!
And that's the problem now. Need to change it up like the Cowboys did. Kneel before the anthem so that the snowflakes won't get all in a hissy fit that the players aren't standing at attention for the anthem, while they sit in their recliners, wearing their American flag tank top, eating cheesy puffs.
As for the millions that served and have a problem with their protest, they should look back and remember that they swore an oath to the constitution. It is because of them, that the players are able to protest. I've said it before, protesting is the most American thing anyone can do, it's how America was created...though it wasn't as peaceful as say kneeling during the anthem.