I agree with this...AFTER THE SEASON...not after a bad couple of games...
You're the CEO of a major health and beauty product company. You hired a hot shot advertising "guru" to manage your most important product -- Clump Toothpaste.
The new guy launches his first advertisement with the tagline: "Clump. At least it doesn't kill you." People recoil.
You tell him to retool.
He comes back with: "Clump. Shiny teeth and breath that doesn't smell like rotting garbage." Not as bad, but people recoil.
You tell him to tweak it a bit.
He comes back with: "Clump. It turns your turds green if you swallow it. And it causes gum cancer and herpes." People are repulsed. Stock is sliding. And you've got one of the biggest ad buys of the season coming up. You've got to have something effective in place.
You bring him to your office. Ask him what's going on. He says "I screwed up. Man, back when I was doing ads for Country Bob's Used Car Lot, we had some stinkers. But I figured it out eventually. Heck, Country Bob sold almost as many cars one month as the Ford Dealer down the street. I think I've been trying too hard. Tell you what, I'll just make something up on the fly when the commercials are supposed to air. I think good on my feet like that. I enjoy that pressure."
Do you wait until he sends all your customers scrambling for the Colgate aisle or do you cut your losses and do something drastic?