Yes, wes, they are failing and until/unless they return to professionalism and leave the thugging and mugging to others, it's a death spiral.
Perhaps. The mass, public layoffs aren't a traditionally positive sign.
I'm not dismissing the possibility that they are pivoting to something else entirely.
You seem to think that since they've always been "A", then they must strive to always be "A." I'm of the opinion that they've decided that "A," while once profitable and groundbreaking, is no longer the format sought by the demographic they desire to serve and they are shifting to "B."
It's this rigidity and slavish devotion to return to some forgotten glory day that is laughable. It's the death throes of an increasingly irrelevant market segment throwing a tantrum about this new fangled format that I find so funny.