Been waiting almost a year for the new Underarmour golf shoes to come out.  On the email waiting list for the pre-order early special.   With these shoes my game will elevate to new heights.  I will win every match and lower my handicap dramatically.  
They are officially on sale April 4, but yesterday I get the glorious news that I can order early and have them delivered by March 23.  Huzzah!!  I can have this beautiful shoe, in white with blue trim... 

..... for $199.  
Wait.  $199 for a golf shoe?  Seriously?  I've paid $75 for your polos, Underarmour. I've paid $79 for your (admittedly fantastic looking and feeling) golf pants.  $200 for a golf shoe seems excessive.  Then again, I typically buy golf shoes from the "on sale" rack at the pro shop.  I have a pair of Nikes, a pair of Sketchers, a pair of Puma and a pair of orange and blue AU Footjoys that was a gift.  None of those shoes helped me play better.  Why do I need another pair?  
So after waiting a year, I declined Underarmour's generous offer to pre-fill their pockets with my cash.  And I am sad.