That's the point. There will be no worship. There will be no obsession. Auburn people will not bring it up at every possible chance and get in arguments defending them.
If all 15 championships were legitimate, would it be okay to put them on a shirt?
I obviously have no dog in this fight, but from my perspective, the underlying issue was that not all of the championships were legitimate. They were laying claim to something that didn't actually exist. Sure, they obnoxiously reference it and "worship" it, but if they were legitimate, would there be anything for you to make fun of? "Look at those damn bammers, all proud and shit of the 15 national championships that they earned." Sounds silly, does it not? But if you still think that you would make fun of UA for celebrating championships that they earned, then you may need to take a second look at your "Fear the Thumb" apparel. Y'all legitimately won those consecutive games, but come on...worshipping it on a shirt?! DAMN BARNER!
Aside from that, in order for Auburn's national championship claims to boost recruiting or otherwise be a benefit for the school, you're going to have to tout your claims. Do you think coaches and players are going to tell recruits behind closed doors about their national championships, but not print shirts, make signs, reference them in conferences, etc? Is there not a public aspect of recruiting in which you have to make your school widely respected in order to get recruits' interest in the first place? I don't see how you can claim this will help recruiting, but at the same time act like it's just a clandestine operation that won't be boldly claimed in public by the school and its fans.