If we win the Iron Bowl it will likely knock out the only hope the SEC has in winning the BCS National Championship this year. It will also mean that instead of having 2 SEC teams in a BCS bowl this season we'll only have 1. That's a $17M or $18M hit to the SEC purse (less whatever revenue they'll bring in from a lower-tier bowl). Do you think the SEC office will let that happen?
In other words, BOHICA.