Bielema explains the 'Never Yield' mantraPosted by: Pete Roussel on Tuesday July 16, 2013When everyone involved begins using the same vocabulary, good results usually follow.Over the last couple of months, Bret Bielema has used the 'Never Yield' mantra regularly on twitter.Bielema, however, isn't the only person embracing the mantra in Fayetteville.Today, Arkansas released a video that illustrates the unity amongst coaches and players behind the phrase 'Never Yield'.Bielema says, "The thing that I think stands apart at Arkansas is the tremendous pride. Not only if you're an alumni or not, I think everybody in the state is a Razorback."'Never Yield' seems to a developing brand that could become a staple of Arkansas teams. If so, it's a good thing. It's an identity that you certainly want your teams, fans, and community to embrace
Razorbacks introduce Never Yield Campaign07/01/2013Athletic Public RelationsEngaging Students in Never Yield CampaignFAYETTEVILLE - For more than a century, the Arkansas Razorbacks have been defined by their unwavering determination for success. Now fans can help celebrate that tradition and legacy by participating in the Never Yield campaign.In the course of the next week, various elements of the Never Yield campaign will be unveiled on ArkansasRazorbacks.com to inform Razorback fans on the numerous ways they can be a part of this multi-faceted interactive campaign."Never Yield is an opportunity to show the rest of the country our desire to compete and win in all aspects of intercollegiate athletics, "Vice Chancellor and Director of Athletics Jeff Long says. "Our fight song proclaims that 'Arkansas will never yield,' and that embodies our approach to achieving success on the athletic fields, in the classroom and in our community. Never Yield also represents our program's unwavering commitment to providing our student-athletes with the facilities and resources they need to reach their fullest potential through intercollegiate athletics. Appropriately, the first initiative of Never Yield is targeted at securing that support." The Never Yield fundraising initiative will provide support for three key projects in the Razorback Athletics Facilities Master Plan - the basketball practice facility, the Student-Athlete Success Center and the baseball and track indoor training facility. All three projects are vital to the growth of the program and the future development of Razorback student-athletes.Never Yield originates from a signature line in the University of Arkansas' fight song and captures the spirit and passion of Razorback student-athletes, coaches and fans. While it has always been a battle cry specific to the University of Arkansas, Never Yield will serve as a program wide motto to help raise the national profile of Razorback Athletics while bringing fans together in their support for the more than 460 student-athletes representing the University of Arkansas. The Never Yield campaign will also include additional components including a social media initiative for Razorback fans and a student engagement initiative for University of Arkansas students."We are asking all Razorbacks to join us in recognizing our rich heritage of success while celebrating the distinguishing determination displayed by our student-athletes, coaches and fans," Long says. "At the University of Arkansas, we will Never Yield!"
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