Right now,
the college basketball home page caption says "True Blue" with a picture of the Kentucky basketball team. See what they did there? They took a "well worn phrase" and applied it to Kentucky's blue uniforms.
The NHL home page says "March of the Penguins". See what they did there? A witty pun that uses the title of a well known movie and applies it to the Pittsburgh Penguins.
The NCAA Football home page reads "B1G Bang Theory". See a pattern yet?
I swear to God, as I was writing this to prove a point, the exact same story & picture on
the NFL home page changed from "Open Air" a pun using a "well worn phrase" and applying it to these players' open contracts. Now it's changed to "Where to Next?". Covering their tracks, perhaps?
Edit 2: The Kentucky basketball and Penguins hockey examples have been taken down and replaced with other headlines, also in the time it took me to write this post. Perhaps anything to similarly punny has been removed in an attempt to quell arguments like the one I'm making now?
Obvious doesn't begin to describe it. There's no reason to go with that headline if not for the play on words.