I first heard about this a few months ago in an ESPNU football podcast I was listening too. The guy that came up with the idea and produced it(Joe Tessitore), and the director (Martin Khodabakhshian) have no reason to show any bias because they are both northern guys with no ties to either UAT or AU. If I remember correctly, Tessitore got the idea from attending last year's Iron Bowl. He had attended other big rivalry games before, such as Michigan/Ohio State, but discovered that none of them compared in intensity and atmosphere to the AU/UAT rivalry.