I imagine the big difference is this guy probably doesn't spend much time scouring message boards and listening to Finebaum. K, I totally agree with you that stuff is going on and it absolutely turns my stomach to see people so damn caught up in spending time trying to tear the other guy down. Talk shows are one thing, but actually making the effort to build a webiste who's sole purpose is getting dirt on your rival is nothing short of pathetic.
However, there's a huge segment of ours and any fan base that don't get on message boards, that...believe it or not....don't listen to Paul Finebaum...that don't really give a shit what the other guy is doing. I've talked about this before, but the weeks I spent at the beach this summer were fantastic in every way, including not reading about, hearing about and pretty much not even thinking about rivalries and Cam Newton or T-Town or Chargers or $100.00 handshakes. Looked like nobody around me was thinking about it either.
Does that mean it's not going on? Nope. If you live in this State, you will be exposed to it in one form or another. But a lot of people would rather not participate in it and just enjoy the 2010 accomplishments. Yes, it goes on and yes, I get caught up in it from time to time. But, what's cool to me are the times I talk Auburn football with my dad. That's all he wants to talk about and is pretty much oblivious to all the shit that goes on. He's 79 years old and finally has a reason again to just grin ear to ear and rib his Bama buddies.