The one thing about SportsbyBrooks is that all the publicity that he gets is good for him. So he doesn't really care what he writes or what people say. What people forget in this day and age of the internet is that he is selling a product on his website. So the more outrageous posts he has and comments he gets on them draws traffic to his website.
Which in turn, ups his google rank, which = money. Either through AD's or affiliate programs. I GUARANTEE you all this is about is money in his pocket. Just remember everyone gets mad at him writing these ridiculous stories, and he is laughing all the way to the bank.