Two ways to go with this...
You can obey the rule, and hammer it in your player's heads, and the first guy that takes points off the board with stupid "look at me" bullshit, you throw him off the team. And you can bank on this...the coach will be blamed for any player's shenanigans, despite the fact they all coach it with their players. If you don't think Chizik had a heart to heart with Fairley between the UGA and Bammer game about being the focus of the refs, then you're nuts...yet, what happened?
Or, when a team that's in the championship hunt is in a close game, and a player scores a go ahead TD, only to have it taken off the board for stupid bullshit, the rule will be removed, and we'll be on the way to a more NFL type environment.
Football is an emotional game. And you need to let them have some fun. But, there's a line, and I don't know how to define where it is, but I know it's been crossed when I see it. The problem is, the line isn't the same for everyone.